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Apple confirms BookLamp acquisition


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Apple confirmed yesterday that it’s now purchased BookLamp, a company that makes recommendations to readers based on unique algorithms that integrate search titles. Apple purchased the company for somewhere in the ballpark of $10 million-$15 million, though an exact figure is unknown.

It’s likely that the new Apple acquisition could allow Cupertino to improve its iBooks service and help readers find more book titles that suit their interests. As always, the goal of improving book services (or app services in general) is to encourage higher consumer spending and increase developer spotlight and publicity.

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