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  1. New comments from Microsoft CEO Satya Nadella suggest that luring people in with zero-cost products is of great interest to the company. However, while services such as OneDrive are free with premium options by design, Nadella says Microsoft has long had a freemium business model, but one that was forced upon it by pirates. In recent years the ‘freemium’ business model has gained much traction in many areas from gaming to software services. But while the portmanteau describing the phenomenon is a relatively new addition to our language, the idea behind the business model is not. In the 1980s, those with access to Bulletin Board Systems would download programs and share them with their friends, all with the full encouragement of the software’s creators. Shareware, as it was known, often encouraged users to send off a snail-mailed registration fee in return for a code to unlock premium features. Although basic, freemium had been born. Today the concept has gone way beyond those humble roots. The App Store and Google Play are awash with free-to-play games with premium addons, and services such as Spotify and Dropbox offer decent free levels of service to get users onboard and primed to start parting with real cash. If Joe Public was pressed into a snap judgment, Microsoft would probably be more associated with premium than free, with the company historically charging sizable amounts for its Windows and Office products, for example. However, speaking with CNBC, Microsoft CEO Satya Nadella says that the company has always had an eye on the freemium experience. The idea, the CEO notes, is to get people on board with a product they find useful. Then, when it becomes clear how users are utilizing the service, options to monetize become available alongside their demands for improved service. He uses the company’s cloud-storage service as an example. “We want everybody to use OneDrive. And then when you are starting to use it for business, that’s when we want to monetize. So we do not want to have you only start using us when you have a business license or subscription. We want to have you use us when you just want to save any file or any document, any artifact of yours. And then have a natural way for us to monetize as you use more of it in the commercial context,†Nadella explains. By now millions of people online are familiar with ‘freemium’ in one shape or another but comments from Nadella suggest that while this business model has been leveraged by Microsoft for quite some time, the company had it forced upon them. “Well, we’ve always had freemium. Sometimes our freemium was called piracy,†Nadella reveals. “[The] thing that I don’t want us as a company to shy away from is usage first. Because I think if anything, the new competition has taught is that, you know, what matters is do not try to equate revenue and usage day one.†The ‘piracy is promotion’ angle is something rarely spoken about by company execs, probably in fear of endorsing an illegal activity and validating it in the eyes of piracy proponents. However, by speaking of it alongside ‘freemium’, Microsoft’s CEO appears to have confirmed what many have been saying all along, that getting people on board for free – via piracy if necessary – is one the first steps on the monetization trail. Indeed, this belief his held so strongly in some quarters that there are some who insist that it’s preferable for people to pirate the software of company ‘A’ than switch to the opposition, whether paid or not. That said, what Microsoft does not want is people selling pirated copies of its premium products – that kind of ‘promotion’ is never welcome. If people use a free sample of Microsoft products at home, the company isn’t likely to kick down the door. Do the same in a business environment, however, and things aren’t anywhere near as open-minded. There are no signs that Microsoft is going soft on piracy but as business models change, as they have with Adobe’s Creative Cloud, free tiers attractive to would-be pirates will become more commonplace. And that can only mean one thing for piracy rates. Add Rep and Leave a feedback Reputation is the green button in the down right corner on my post
  2. This is a review for Under the Dome season 2, episode 5. There will be SPOILERS. You have to hand it to Under the Dome: only a show that goes full-throttle on the harebrained storylines as this one would take a week away from sending mixed biblical messages to the easily riled people trapped in a snow globe, so it can spin a quaint yarn about a power-mad DJ and how Hoyt’s mom was married to a doomsday prepper. And then, to top of an episode that was more about spackling a plot hole than telling a compelling story, it ends with two people who conspired to commit mass murder being set free because Julia – the new leader of Chester’s Mill – is all about forgiveness and moving forward and making sure psychopathic high school science teachers have the opportunity to work with troubled teens from the past. While ‘Reconciliation’ tries to answer the question of how the people of Chester’s Mill are going to eat for the rest of the season (and possibly beyond), it also wants to continue the Great Character Purge of Season 2 – since Melanie, Rebecca, Lyle, and Sam all seem to be considered less disposable than, say, DJ Phil. For his part, Phil has undergone quite the character arc since the series premiered last summer. He went from a mild-mannered local radio DJ (à la John Corbett’s earthy Chris Stevens) to Big Jim disciple, to explosives expert and possible killer. And yet through it all, the most remarkable thing was he never really gave any indication that there was a real character buried somewhere deep within him. As such, ‘Reconciliation’ puts Phil on the R.I.P. list, after a (not at all) tense standoff between him and Barbie that only stands out because the show suddenly remembered Aisha Hinds is also an actor on the show also. Instead of giving her character something to do, she gets the great honor of being an Under the Dome plot device, which basically means she’s become a glorified extra. Throughout the episode, when Julia’s not second guessing her food storage decisions or apologizing to Barbie for thinking the guy who killed her deadbeat husband on his first day in town might be prone to making other bad decisions, ‘Reconciliation’ does its best to keep the mystery of Sam, Lyle, and the magic high school locker from being forgotten altogether. But this is an episode where not much related to the overarching story is actually allowed to happen. Whether that’s because the idea of there actually being a plot is dubious at best, or because the show is biding its time for some push toward the second half of the season is unclear. Either way, what transpires involves Junior getting drunk with his uncle, who then contemplates smothering him with a sofa pillow. One of two big surprises in the episode, then, is that Sam doesn’t want to smother Junior simply because he’s Junior, but because he believes that if the four hands all die, the dome will come down. Of course, Sam can’t go through with it because Junior is just so darned lovable when he’s blackout drunk. That doesn’t mean Joe and Norrie aren’t next on Sam’s smother list, though, and who knows what he has in store for Melanie, since he may have already killed her once. Either way, facing Sam and his deadly throw pillow might be better for Joe than having to choose between the utterly magnetic presences of Norrie and Melanie. Sure, Joe’s heart is big enough to love them both, but that’s not they way things work in Domeville. And so, in the end, Joe winds up with no one at all. Maybe it’s time to bring back Ben Drake, just so Joe will have someone to deliver all his exposition to. The second big surprise comes in the form of a secret tunnel hidden behind the locker Angie and Melanie each once had. Where does it go? Can it be used to escape the dome? Is it filled with Morlocks? Who knows, but when your show chooses to fill the giant gaping hole that is its plot with a literal giant gaping hole, then maybe answering those questions isn’t your biggest concern. Under the Dome continues next Monday with ‘In the Dark’ @10pm on CBS. Check out a preview below: https://www.youtube.com/watch?v=tp983EDsXqI